‘Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably’ ‘The right product, in the right place, at the right time, and at the right price’
‘Marketing is the human activity directed at satisfying human needs and wants through an exchange process’ Kotler 1980
‘Marketing is a social and managerial process by which individuals and groups obtain what they want and need through creating, offering and exchanging products of value with others’ Kotler 1991
There are at least two parties.
Each party has something that might be of value to the other party.
Each party is capable of communication and delivery.
Each party is free to reject the exchange offer.
Each party believes it is appropriate or desirable to deal with the other party
TAQDIMOT 44 VAROQ
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