It’s a very old journalistic cliché that stories should always contain answers to these six questions: What? Who? Where? When? How? Why? For example, a story about a murder could accomplish all of this in a single sentence: “Jones was murdered in his own home last evening by a neighbor using a shotgun in revenge for Jones’ insults to the neighbor’s wife.”
It seems to me that more and more articles on the web are leaving aside this pattern to move to the “x simple tips on how to do y” format. There’s nothing wrong with such an approach — indeed, it’s clearly popular — but it implies that you already know the answers to the other five questions. Only the “how?” item remains, since that is all such articles address.
TAQDIMOT 14 VAROQ
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